National Water Mission’s (NWM) campaign “Catch The Rain” with the tagline “Catch the rain, where it falls, when it falls” was launched in March 2021. Since then it has become an annual activity. It aims to nudge the states and stake-holders to create appropriate Rain Water Harvesting Structures (RWHS) suitable to the climatic conditions and sub-soil strata before monsoon. Activities overview Under this campaign, drives to make check dams, water harvesting pits, rooftop RWHS etc; removal of encroachments and de-silting of tanks to increase their storage capacity; removal of obstructions in the channels which bring water to them from the catchment areas etc; repairs to step-wells and using defunct bore-wells and unused wells to put water back to aquifers etc are to be taken up with the active participation of people. To facilitate these activities, states have been requested to open “Rain Centers” in each district-- in Collectorates/Municipalities or Gram Panchayat offices. During this period, these Rain Centres will have a dedicated mobile phone number and will be manned by an engineer or a person well trained in RWHS. This centre act as a technical guidance centre to all in the district as to how to catch the rain, as it falls, where it falls. Efforts are made so that all buildings in the district have rooftop RWHS and that maximum quantity of rain water falling in any compound be impounded within the compound itself. The basic aim should be that No or only limited will water to flow out of the compound. This will help in improving soil moisture and rasing ground water table. In urban areas it will reduce water gushing onto roads, damaging them and will prevent urban flooding. Under the “Catch The Rain” initiative, all water bodies in the districts are to be enumerated, (checked with revenue records) and encroachments to be removed. All District Collectors, heads of institutions like IIMs, IITs, Central Universities, Private Universities, Chairmen of Railways, Air Port Authority, PSUs; DGs of Central Armed Police Force etc having large tracts of lands with them have been requested to take steps to “Catch the Rain”. Catch the Rain 2025 The campaign, themed “जल संचय जन भागीदारी: जन जागरूकता की ओर”, (Peoples' Action for Water Conservation - Towards Intensified Community Connect ) underscores the importance of water security, rainwater harvesting, and groundwater recharge in the face of climate change and growing water challenges. The initiative will focus on 148 districts across the country, fostering greater synergy between government agencies, communities, and stakeholders in ensuring the sustainable management of water resources. The Jal Shakti Abhiyan: Catch the Rain – 2025 aims to drive nationwide awareness and action for water conservation, making the vision of ‘हर बूंद अनमोल’ (Every Drop Counts) a reality. The campaign calls upon all citizens to join hands in securing India’s water future through innovative solutions and grassroots participation. The updates on the campaign can be viewed at Catch the Rain webpage Source : Jal Shakti Abhiyan Related Resources Catch the Rain - IEC materials